Digital, Social
Role: creative leading, concepting, art direction

#WeWantRacionais - That's what the fans of Racionais MC's (Brazil's most iconic rap group) were claiming to Spotify. After a long negotiation and massive campaign on twitter, their songs were finally released. To show how much they appreciate the mobilization, Spotify and Racionais asked us to make a tribute to the fans. The result is a real homage to those who have been listening to the band since the very beginning.

The Claim 

As the rumours started to spread the campaign began to soar on twitter. 

The Teaser 

Before the revealing, we teased the fans with lyrics excerpts in the band's font.