Print
Role: concepting, art direction

We were invited to create an ad for the launch of the new season of Man vs Wild on Discovery Channel. So we tried to walk in Bear Grylls' shoes. As a result we decided to make everyone else do the same and we created a special print ad made with edible paper (it's basically flour) and ink. The menu is a great range of what Grylls ``likes`` to eat every episode. I've never tried any worm, but I'm pretty sure the ad tasted better.