Direct
Role: concepting, art direction

When Land Rover completed 60 years and we had to present the new version to heavy users of the model we got amazed by one particular information: among all Defenders ever produced, three quarters were still in circulation. We sent a box that had been through a lot, visited many places and had the scars of adventure. Inside, a perfect replica of the Defender showed that, in 60 years, the car had overcame all kinds of challenges and survived perfectly. We still got a bonus: a shortlist at Cannes Lions.